Filming Brad Rowe for Grow Tourism — Visitor Experience Design Online Module

Grow Tourism x Brad Rowe - Blog cover

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Vantirra was brought in by Grow Tourism NZ to film aprofessional interview video with Brad Rowe — one of New Zealand's mostrespected tourism development and visitor experience design experts. The videoforms part of Grow Tourism's online learning module on visitor experiencedesign, giving New Zealand's tourism workforce access to world-class expertisein a polished, professional format.

 

Who is Brad Rowe?

Brad Rowe is an award-winning tourism strategist andexperience design specialist with a track record of turning ambitious ideasinto successful businesses. He has advised some of New Zealand's leadingtourism operators, led development of the internationally acclaimed mountainbiking experience at Skyline Queenstown, and is widely recognised as one of thecountry's leading voices on visitor experience design. His Grow Tourism course— The Art and Science of Visitor Experience Design — is a cornerstone modulefor tourism professionals looking to deliver standout visitor experiences.

 

The production

Hugo Chan from Vantirra handled the full on-locationproduction — camera, lighting, audio, and interview direction — ensuring Brad'sinsights were captured clearly and compellingly. The goal was to produce aninterview that felt authoritative but approachable, in keeping with theeducational tone of Grow Tourism's learning platform. Brad's depth of knowledgeand natural communication style made for a genuinely engaging piece of content.

 

Why this project mattered

Filming subject matter experts for online education requiresa specific kind of production discipline — the viewer needs to stay engaged,the subject needs to feel at ease, and the content needs to be clear enough towork without a facilitator. This shoot ticked all three boxes, and the finishedmodule is now part of Grow Tourism's library of professional developmentresources for New Zealand's tourism industry.

 

Need interview video production for your online course,training programme, or thought leadership content? Get in touch with Vantirra —we're experienced in filming experts, trainers, and industry leaders acrossAuckland and New Zealand.

April 16, 2024
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