TAG - Australia
From the Outback to the Great Barrier Reef, Australia covers a lot of ground. This film asks what makes it one of the world's most visited destinations.
We made it for Travel Answer Group, known as TAG, together with Grow Tourism. It is one of four destination films in the same series, alongside Japan, Tahiti and New Zealand. Each film takes a single destination and gives it the spotlight.
The film was released in January 2025. It is part of a longer working relationship with Grow Tourism that also includes the course films Advancing Tourism and Woman in Tourism, interview videos for their online training modules, and event coverage at TRENZ 2024 in Wellington.
Read about our ongoing work with Grow Tourism.
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